For the social media component, I wanted to make sure the focus was on the artist herself 'Kie West' to ensure the focus on promoting her new single 'Iris', seeing as social media has revolutionized the way artists promote themselves and their work. 

Social media platforms have created an accessible manner to promote themselves and their work in order to reach target and mass audiences.

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 Uses of social media for promotional purposes:

1. Increased Exposure: Social media platforms like Instagram, Twitter, and TikTok allow artists to share their work with a large audience. By using the right hashtags and targeting specific audiences, artists can reach new fans and increase their visibility.

2. Direct Engagement with Fans: Social media allows artists to connect directly with their fans. By responding to comments and messages, artists can build personal relationships with their followers, which can lead to increased loyalty and support.

3. Showcase Portfolio: Artists can use social media platforms to showcase their work, including new releases, upcoming projects, and behind-the-scenes content. This allows fans to get a better sense of the artist's style and creative process, all of which are displayed in the official Kie West Instagram page highlighting ideas of inspiration for the up-and-coming digipak, including a lot of behind-the-scenes content.

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